Something I’ve been working on quietly for a while is almost ready. It started as my doctoral thesis, combined with notes from years of conversations with tourism boards, travel enthusiasts, hospitality teams, and marketing managers across the continent.
I’ve now nurtured it into something I think is genuinely useful. I’ll share more next week.
If African tourism marketing is something you think about because it’s your job, or because it should be better than it is, then you’d want to pay attention.
